Tag Archive: Smart Strategy

More Recent Direct Marketing Examples That Caught My Eye – Part 2

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Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that

7 Smart Ways to Use CopyDoodles on Webinars

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A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is by using CopyDoodles on your webinars. Personally, I am a huge fan of webinars and over the year’s I’ve hosted hundreds of webinars. Some that were informational and free, some that sold a product and some that required

Marketing Tips-How Can You Use This Marketing Idea in Your Business?

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I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)

Mike Capuzzi Mastermind Group In Disney World

I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World.  We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates