Anyway, after tossing and turning for 30 minutes, I got out of bed.  Since the thought of working out at 4:30 AM wasn’t too appealing, I went down to my home office.  Typically, I would have jumped into the daily routine of checking emails and working on my to-do list.  However this morning, I promised myself I would do something different.

Staring at me, from across my office, was a training product I purchased five months ago.  The set of rather large binders and DVD cases looked quite impressive sitting on my bookshelf, still in their original shrink-wrap.

Has this ever happened to you?  You invested in a course, book, whatever, with the best of intentions, but then allowed life to get in the way of taking action to absorb the knowledge contained within it?

If I was a betting man, I would guess you’re probably nodding your head right now.

It reminds me of how I “met” Dan Kennedy.  Several years ago, I bought Dan’s “Ultimate Sales Letter” book.  Rather than reading it right away, I put it on my bookshelf.  There is sat… for years, until for whatever reason, I finally pulled it off my shelf, read it and used the strategies he outlined.

The rest is history.  In the few short years since reading Dan’s book, my life and business have been completely transformed (with the keyword being “completely”).  As a matter of fact, it was just four weeks ago when Dan flew by private jet to spend a few hours with me and more than 300 local entrepreneurs here in the Philadelphia area.  He did this to acknowledge the success of my local GKIC Chapter.

This all happened because I finally took action and read that first book.

But, I digress.  Back to what happened today.

I promised myself this morning would be different and I pulled the training product off the shelf, unwrapped it, put the first CD into my computer and sat back with pen in hand.

90 minutes later, I had the blueprint to generate at least a quarter million dollars in NEW revenues during the rest of 2009.  The funny thing is that I had the genesis of the idea floating around my cranium for the last several months, but it wasn’t until I heard the words of the guru that the idea and how to implement it finally CLICKED (the spontaneous “Hallelujah” almost woke my daughters up!).

And this all happened before 7:00 AM!

I’ve now made a new promise with myself to complete the entire course by this Sunday and more importantly begin implementing immediately.  I will update my progress this blog.

My point with all of this is we all have untapped resources and opportunities literally staring at us each and every day.  Whether it’s an info-product, book, CD course or relationship, chances are you have untapped sources of prosperity all around you.

Do you see them?  And more importantly what are you going to do about them?

Promise yourself to seek out and take advantage of an untapped source of opportunity that’s staring at you this very moment.

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If you do the math… that’s a return on investment of $130 for every dollar he spent – not bad, huh?  I want to share what Justin did because it’s a classic example of three important strategies.

First, Justin understands the importance of getting attention and standing out.  Second it uses the power of testimonials and third it shows Justin’s ability to get things done and not worry about perfection.

I also want to share it with you because it’s such a simple strategy ANYBODY reading this post can use.

So what did Justin do to get such an amazing return on investment?  Did he spend weeks reading books on how to create an ad?  Did he look at what his competition was doing and do the same?  Did he spend hours upon hours “researching?”

Not quite.

Justin took out one of those little business card ads in a local publication (a good market to media match), but rather than simply photocopy his business card (like everyone else does) Justin used my CopyDoodles.com site and created something that looked like a handwritten testimonial from one of his clients.

Click on the ad to see the larger version and tell me that Justin’s ad doesn’t get your attention when compared to all the other “business cards?”

It’s beautifully simple in its effectiveness and its ability to capture attention.

Now the funny thing is when Justin shared this with our group, we all immediately started to try to “fix it” and make it better.  Sure he could have made an offer.  Sure he could have offered multiple ways to respond.  But you can’t argue with success.

He’s already gotten one deal worth over $3K and several other new leads that could turn his measly $25 investment into one of his most successful marketing efforts this year.

In this day and age of marketing that looks the same wherever you go, it’s critical you create marketing that stands out and gets attention.   Whatever you do, don’t create “plain vanilla” marketing!

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