Marketing With Cartoons-The Power of Personalized Comics

Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010.  Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products.  As the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic [...]

The Power of Context & Attention Marketing

One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc.
In more practical terms, what I mean by “marketing context” [...]

How One Smart Marketer Got a $130 Return On Every Dollar He Spent on Marketing

In a recent master mind meeting I lead, Justin Stranere (one of my members) showed a simple little ad he created that cost him $25, yet within the first few weeks has generated more than $3,200 in revenue and several other new client leads for his business.
If you do the math… that’s a return on [...]