Successful, effective marketing has impact! The late Gary Halbert said that “Successful marketing is about impact.” You can have effective marketing that makes an impact by using strong, emotion-driven copy. Or you can add impact to create effective marketing with a powerful, irresistible offer. With effective marketing you can even have visual impact with a
One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by “marketing
In a recent master mind meeting I lead, Justin Stranere (one of my members) showed a simple little ad he created that cost him $25, yet within the first few weeks has generated more than $3,200 in revenue and several other new client leads for his business. If you do the math… that’s a return