How to Create Guarantees That Are Guaranteed to Boost Response!
March 11, 2010 by Mike Capuzzi
Filed under Mike's Blog
Every business owner, entrepreneur and marketer should have a strong guarantee for their products or services. It’s a fundamental strategy which will increase conversion and sales and if done right offers you a competitive edge.
Crafting a unique guarantee that stands out and removes all fear from investing in your product or service is a worthy [...]
How to Grab Attention And Create Authority Positioning Using a Tear Sheet
February 17, 2010 by Mike Capuzzi
Filed under Mike's Blog
“What others say about you is 100 times more believable than what you say about yourself.”
The idea above is the reason why social proof and capturing customer and client testimonials is so important for grabbing attention and increasing response. Third-party endorsements and testimonials are proven and essential strategies that work.
A variation, which taps into the [...]
